We have observed a huge gap in how the marketing world perceives, portrays and engages today’s mature consumers. Ground-breaking research from Age of Majority found marketers disproportionately invest in youth under false assumptions about aging consumers.
We felt it was about time that businesses focused on the largest and most lucrative opportunity available. That is why we launched Age of Majority, supported by our collective 30 years of management consulting, brand management and agency experience.
The Age of Majority leadership team oversees the design and execution of all client work, thought-leadership and speaking engagements. They are supported by a team of consultants and bolstered by AoM’s key advisors and an extended network of subject matter experts.