Ken Dychtwald and Bob Morison are co-authors of What Retirees Want: A Holistic View of Life’s Third Age.
KEN DYCHTWALD has spent the last 35 years studying the lifestyle, marketing, health care, and workforce implications of the age wave. He's a psychologist, gerontologist, and best-selling author of 17 books on aging-related issues. His firm, Age Wave, was created in 1986 to guide companies and government groups in product/service development for boomers and mature adults.
ROBERT MORISON is a researcher, writer, speaker, consultant, and authority on what happens at the intersections of business, technology, and people management. He has been leading breakthrough research for more than 30 years, collaborating with eminent academics, thought leaders, and management innovators.